Popular Japanese Sake. (Nihon Shu)


Sake (Nihon Shu) usually refers to sake containing rice, koji and water as the main ingredients. It is a sake brewed by the manufacturing method unique to Japan, and it is classified as brewed alcohol.

How to drink.

Sake is drunk in a wide range of temperature ranges from “cold wine” of “about 5 ° C” to “room temperature”, “hot rice” up to about 60 °C. An example in which it is normal to taste the same kinds of alcoholic beverages in the same area at different temperatures is other rare Shaoxing wine in China and it is relatively unusual.
To prevent drunkenness and to maintain physical and mental health, drinking with meals and water called “Yawaragi water” is recommended by sake related organizations.
There are many drinks of sake as it is in any temperature range, but traditional bone wine and finish liquor which taste by immersing baked or roasted fish in hot springs. Furthermore, in modern times, various drinking methods such as “” which made the sake half-frozen like a sherbet, on the rock where ice is put in the cup, water splitting and hot water splitting are also part. It is also used as a material for highballs and cocktails.
Sake is used for cooking as seasoning such as taste and scent including simmered dish, besides eliminating the smell of fish and shellfish. You can use drinking sake, but cooking dedicated cooking alcohol is also manufactured and sold. Sake lees (sakekasu) produced in the process of sake are also dissolved in white water with sugar and salt, and used for cooking such as dipping and lees.

Raw materials.

The main ingredients of sake are rice, water and koji (rice koji). In a broad sense, yeast and lactic acid bacteria that support the brewing of sake are all referred to as “raw materials for sake”. Professionally, “brewery alcohol” “acidulant” “seasoning” “amino acid” “sugar” etc. used for adjusting flavor is distinguished by calling it as an auxiliary material.



In 1994 around the world of sake, the tan crispy was booming. Meanwhile, Dragon spirits with fruity and sweetness appeared to ignore the trend.
To the sake that surprised and saw certain quality, fans became captivated one after another.

Yes, that sake is “14th generation”. Gentle ginja incense and mellow sweetness quickly break big. Since then, mass merchandisers and liquor shops throughout the country have come to deal with the “14th generation.”

Today, not only Japanese sake brewer but also “14th generation” that can make its name come true. As a Yamagata premier brand, won the unwavering position.

What is brewed is Mr. Akitsuna Takagi , who is a senior managing director and a master of the warehouse. He is also a creator of the “14th generation”, and he has experience working at a major department store in Tokyo, he is called a young genius chief executive who has sense as a manager.

Definitely he is one of the people who made fruity type sake popular. The ability and sense, and above all, liquor with a certain quality that is suitable for calling premium sake is “14th generation”.


Nigorisake is filtered by a rough eyed cloth or the like in the upper tank, and intentionally left the slag. If you do not burn, the fermentation continues inside the bottle and becomes foamy. It is built to enjoy the rich flavor and unique rich flavor and taste contained in the sediment. Even though it is labeled as “Nigori sake”, the degree of muddiness is wide, ranging from those with a slight deposit drifting in sake to products with a collapsible shape where the other side of the bottle can not be seen.

The advantages of using Worldmart

Shop with ease for overseas brand-name products such as Louis Vuitton through Worldmart’s Japan site.

Worldmart’s long-established operating company has brick-and-mortar stores across Japan and handles over 10,000 brand items annually. From Louis Vuitton, Chanel and Hermes, we have a long track record in providing a wide range of products. These include Rolex and Omega watches, Casio and Nikon cameras, and hobby items such as musical instruments and anime figures. Our services are available to both domestic and overseas customers.

We offer an easy-to-order direct-mail service with the aim of providing items that are difficult to find outside Japan. People from all over the world enjoy using our service.

As well as a broad knowledge of the market and a proven track record in responding to customer needs, World Mart offers a wide range of options, some of which we introduce here.

Optional services provided by Worldmart

  1. Authentication
    Our site offers authentication of purchased items so that both domestic and overseas customers can shop with peace of mind. We have staff members specialized in brand authentication to avoid the risk of customers purchasing fake goods. If you choose this option, we will verify that the items you purchase are genuine. Moreover, in the highly unlikely event that an item turns out to be a fake, we will provide a return service and a refund. We highly recommend this option for expensive products. Please choose the authentication service from the available options.
    * The authentication option is not available for products sold through auction.
  2. Reinforced packaging for international orders
    With standard parcel delivery, products purchased by mail order are delivered to customers in their original packaging. However, customers may be concerned when ordering expensive items to be shipped internationally. This site offers a reinforced packaging option to allay such concerns. With this option, purchased products are repackaged with reinforced packaging that can withstand the stresses of international shipping. Please use this option when purchasing expensive brand items.
  3. Confirmation photo of item won at auction
    This option allows the winner of an item sold at auction to receive a confirmation photo of the item before it is shipped. Please choose this option if you want to confirm that you actually bid on a particular item. Use this together with the authentication option and the reinforced packaging option for greater peace of mind.
  4. Search for products not available at World Mart
    Please email us if you are looking for Japanese products not yet listed on World Mart. Using our domestic network, we are able to research products throughout Japan and make them available for sale. Please do not hesitate to contact us if you cannot find the product you want.

World Mart’s mission

With our in-depth knowledge and long track record of selling brand goods, we offer a wide range of services that enable customers from all over the world to enjoy purchasing Japanese products. We are confident that you will find what you are looking for, whether that’s a brand-name product that you’ve always wanted or a unique item that is only available in Japan. We hope you enjoy shopping at World Mart.